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MAPP Workshop 2015

17.12.2014 | Merete Elmann

Dato tir 19 maj ons 20 maj
Tid 12:00    20:00
Sted Kongebrovej 63, 5500 Middelfart

The 2015 workshop takes place 19-20 May 2015 in Middelfart, Denmark, under the heading: Food co-creation: product authenticity and household experiences from farm to fork. The 12th International MAPP Workshop will focus on product-household co-creation of experiences in shopping for products and preparing meals, and the various meanings that food authenticity can take in this co-creation process.

See the call for paper

Tags: food, consumer behaviour, co-creation of food, new food, food attributes, food marketing