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Use of social media at Health

Have you thought about whether your unit should be on social media? You’re not the only one. A new policy provides a framework for how Health and units at the faculty should respond to the new media.

2017.06.01 | Mette Louise Ohana

New policy provides a framework for the use of social media at Health.

Social media can no longer be ignored and is increasingly used as a communication channel by organisations and companies for both internal and external communication. Health Communication has therefore drawn up a policy for the faculty’s presence on social media. The policy specifies what we do, what is allowed, and where you can find help. The policy applies to all units at Health. 

Social media requires more effort than many people think 

It is extremely easy to create profiles, accounts and pages on social media. However, it is far more difficult to operate them, gain followers and make your presence meaningful. For this reason, anyone who is considering a presence on social media is encouraged to contact Health Communication to obtain advice before jumping head first into the new media. You can also find information in a range of guidelines.

As a faculty, we support the social media channels that AU already operates on Facebook, Instagram, Twitter and LinkedIn etc. For this reason, we do not set-up competing channels. If you have content that could be relevant for AU's social media, you can read more about your options here.  

We help with advertising 

However, there are no rules without exceptions. Health itself operates on two forms of social media. One is a YouTube channel that is primarily used for internal videos produced by Health Communication. The other is a Facebook page that is solely used when there is a need to create adverts. Here Health Communication can help with dialogue on texts and provide access so you can yourself post advertisements.

The policy can be seen here and will be updated annually.





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